DePaul University Brand > Our Brand > Our Audiences

Our Audiences

Each of our audiences has different needs. While our story is consistent at its core, certain elements will shift based on the audience we’re speaking to. Use the message map not just to “stay on message” but as a guide to how you tell our story through the lens of your audience. Below are some tips to help you get started communicating to the main audiences we serve.

Undergraduates and Parents

Audience
(What they’re looking for)
Prospective and current undergraduate students and their parents are primarily looking for strong academics and practical educational experiences in a multicultural, urban setting that prepares students for the real world.

Objectives (What we want them to do)

Prospective Students
  • Consider DePaul for undergraduate studies

Current Students
  • Understand and experience DePaul’s benefits and key points of differentiation—urban educated, world ready.
  • Become word-of-mouth marketers for the university, both within the community and with employers.
  • Develop a strong affinity for the DePaul brand.

Key Takeaways (What we want them to know)
  • Our students are inspired, accomplished and ready to achieve more.
  • Our students are challenged by faculty experts and scholars who prioritize teaching.
  • DePaul infuses real-world knowledge and global perspectives into the curriculum.
  • Learning in a metropolitan, living laboratory challenges our students to be intrepid and undaunted by scale or complexity.
  • DePaul stresses social responsibly and respect for all, guided by our Vincentian values
  • DePaul is respected as an academic institution for its innovative and market-responsive curriculum
  • Our graduates are valued by employers for their respected education, well-roundedness, readiness to engage, lack of entitlement, and comfort working with different people and perspectives.


Supporting Points about our Education

Faculty
  • Care about student success
  • Accessible and approachable
  • Experts in their field
Classroom
  • Individual Attention
  • Small class sized
Curriculum
  • Programs recognized for excellence
  • Highly ranked programs
  • Challenging coursework
Outcomes
  • Grads hired by top employers
  • Grads accepted into top grad schools
  • Ongoing career support


Supporting Points about our Environment

Students
  • Diverse student body
  • Strong student support services
Connections
  • Top companies
  • Chicago Community
  • Faculty with business relationships
  • Alumni who contribute to local economy


Supporting Points​ about our Ethos

Personality
  • Open-minded

Graduate and Adult Students

Audience
(What they’re looking for)
Prospective and current graduate and adult students are looking for a respected degree and practical, relevant skills that can be immediately applied to their current career situation.

Objectives (What we want them to do)


Prospective Students
  • Consider DePaul for graduate or adult studies

Current Students
  • Understand and experience DePaul’s benefits and key points of differentiation—urban educated, world ready; practical, market-responsive, and ready to achieve.
  • Become word-of-mouth marketers for the university, especially with employers.
  • Develop a strong affinity for the DePaul brand.

Key Takeaways (What we want them to know)
  • Our graduates are accomplished and ready to achieve more.
  • DePaul’s practical, productive and market-responsive academics produce graduates who are experienced, analytical and ready to work.
  • Our students are challenged by faculty scholars and industry experts who bring real-world knowledge, practical experience and global perspectives.
  • DePaul leverages the city of Chicago to provide strong business, alumni and community connections for its graduates.
  • Our vast network of alumni and professional and academic connections enables professional growth.
  • DePaul meets the unique educational needs of working adults by offering convenient class times and flexible modes of learning.
  • Our graduates are valued by employers for their respected education, well-roundedness, readiness to engage, lack of entitlement and ability to contribute in a multicultural environment.


Supporting Points about our Education

Faculty
  • Experts in their field
Classroom
  • Small class sizes
  • Variety of classroom formats
  • Up-to-date campus facilities
Curriculum
  • Infused with global issues
  • Programs recognized for excellence
  • Highly ranked programs
  • Challenging coursework
Outcomes
  • Grads hired by top employers
  • Grads accepted into top grad schools
  • Ongoing career support


Supporting Points​ about our Environment

Students
  • Diverse student body
  • Strong student support services
Connections
  • Top companies
  • Chicago Community
  • Faculty with business relationships
  • Alumni who contribute to local economy


Supporting Points about our Ethos

Personality
  • Open-minded

Alumni and Donors

Audience
(What they’re looking for)
DePaul alumni, donors and civic leaders seek to advance their careers and DePaul, enrich their lives and the institution and inspire the next generation of graduates.

Objectives (What we want them to do)

  • Take pride in their DePaul degree.
  • Stay actively engaged and continually connected to DePaul.
  • Freely contribute their time, talents, and funds.
  • Become word-of-mouth marketers for the university, especially within the community, with potential employers, and with potential influencers.

Key Takeaways (What we want them to know)
  • Employers and the community respect a DePaul degree because it symbolizes programs and faculty of excellence, practical yet innovative curricula, global perspectives and real-world knowledge.
  • Alumni are collectively committed to ensuring that students continue to experience a vital, real-world learning environment; a practical and productive education; and a caring ethos that inspires them to achieve more.
  • DePaul alumni are examples to others because they are ready to work, confident with the unknown, without feelings entitlement, and able to contribute in a multicultural environment.
  • The value of DePaul’s large and diverse network is realized through career and personal connections, locally and throughout the world; our alums want to create these connections for others.
  • Our alumni and donors are critical to building our academic and civic reputation, as well as providing access to education and making it possible for others.
  • Vincentian values play an important role in how DePaul alumni positively interact with others and the community.


Supporting Points about our Education

Faculty
  • Experts in their field
Curriculum
  • Infused with global issues
  • Programs recognized for excellence
  • Highly ranked programs
  • Challenging coursework
Outcomes
  • Grads hired by top employers
  • Grads accepted into top grad schools
  • Ongoing career support


Supporting Points about our Environment

Students
  • Diverse student body
Connections
  • Top companies
  • Chicago Community
  • Faculty with business relationships
  • Alumni who contribute to local economy


Supporting Points​ about our Ethos

Personality
  • Open-minded
  • Down-to-earth
University Focus
  • Proactive with external groups
  • Support for alumni
  • Career development for advancement
  • University service to and impact in the community

Employers and Community Leaders

Audience
(What they’re looking for)
Business leaders, executives and hiring managers in Chicago and across the nation are seeking a strong and valuable workforce for their companies.

Objectives (What we want them to do)
  • Seek out DePaul graduates as a main source of job candidates.
  • Hire DePaul graduates and interns and promote DePaul graduates into key positions.
  • Understand the value of a DePaul graduate in meeting their business objectives.
  • Understand and believe that DePaul graduates are inspired, accomplished and ready to achieve more.
  • Consider DePaul graduates for employment and internships.
  • Recognize DePaul graduates’ contributions to the economy in Chicago and across the world.

Key Takeaways (What we want them to know)
  • Our graduates are accomplished and ready to achieve more from day one.
  • DePaul graduates are valued by employers for their respected education, well-roundedness, readiness to engage, lack of entitlement, and ability to contribute in a multicultural environment.
  • DePaul’s practical, productive and market-responsive curriculum produces graduates who are experienced, analytical and ready to work.
  • DePaul graduates have been challenged by faculty scholars and industry experts who bring real-world knowledge, experiences and global perspectives into the classroom.
  • Learning in a metropolitan, living laboratory like Chicago produces intrepid graduates who are undaunted by scale or complexity.
  • DePaul leverages the city to provide strong business, alumni and community connections for its graduates.
  • DePaul graduates learned in an environment influenced by Vincentian values, leaving them well-grounded, with a clear sense of social responsibly and respect for all.

Faculty and Staff

Objectives
(What we want them to do)
  • Take pride in DePaul as a leading educational institution.
  • Strengthen their understanding of, connection to, and affinity with our unique and compelling brand.
  • Act as catalyst to bringing the “urban educated, world ready” experience to life for students, alumni and employers.
  • Contribute to DePaul’s success through an outstanding commitment to teaching, research and support for DePaul’s urban, Catholic, Vincentian mission.

Key Takeaways (What we want them to know)
  • It’s the combination of our purposeful education, bold environment and caring ethos that makes DePaul unique.
  • DePaul’s success—and that of our students and alumni—is due to our inventive, inclusive, respectful, caring and community-minded people.
  • We are committed to providing our students with a respected, market-responsive curriculum, real-world experiences and global perspectives.
  • As proud citizens of Chicago, we use the city as a living laboratory for both our work and our students’ learning experiences.
  • Our Catholic and Vincentian values are expressed quietly but meaningfully, creating an ethos and inclusive community built on respect of all people and perspectives and defining how members of the DePaul community positively interact with each other and externally in the community.
​​​​​