Members of this community are interested in careers that use various forms of media, writing, and communication to produce creative content and expression. What each branch of this community has in common is an emphasis on strong written and interpersonal skills, artistic/creative expression, and an understanding of relevant communication and information channels across industries including (but not limited to) journalism, public relations, advertising, digital marketing, film, and arts administration.
Meet the MCAE Career Community Team
Industries & Career Areas
Career areas for students in this community include these categories:
Build Your Skills
Soft skills generally represent the personality and work ethic of a professional, as opposed to being rooted in a more specific trade or industry. A few that are crucial across the media, communication, arts, and entertainment community include interpersonal and written communication skills, often with the expectation that students across these fields will have a mastery in these areas. Other common soft skills include critical thinking, problem solving, and the ability to work equally well in group and solo roles.
A few soft skills that are more unique to this community may include creativity, originality, visualization, and the ability to clearly articulate ideas. While these may be more specialized depending on academic and professional expertise, the ability to demonstrate creative thinking will be expected, whether through examples in resumes and cover letters or concrete artifacts and projects via blogs, portfolios, and reels. Soft skills are developed in a variety of ways; in addition to practical experience including internships and jobs, experiences in the classroom and extracurricular/volunteer opportunities often provide students will soft skills that can apply to a variety of professional settings.
Hard skills are generally rooted in a specific area of study. While these will vary across the media, communication, arts, and entertainment spectrum, some of these will incorporate work with media production, social media, web development, data mining, presentation software, project management software, programs designed for video creation/editing, and more. Technical skills in this community may include proficient or functional skill sets in programs such as Adobe Suite, Avid DigiDesign, and Google Analytics. Hard skills are developed in environments designed for hands-on learning, including more advanced academic courses within a given major, internship settings, and personal learning tools such as Lynda.com.