The term “millennials” is a hot buzzword in the public relations and advertising world. I hear the word thrown this way and that in my internship, in my classes, and even amongst friends.
To me, being a part of the millennial generation means more than just having the ability to take a perfect selfie or making goals for your squad. Being a millennial is an exciting generation to be a part of.
A few weeks ago I attended a Politico event presented by Deloitte called Generation Next: Future of Social Action. The event took place at Chez, which is a contemporary loft space for urban events located on Ontario Street by Michigan Avenue.
The event consisted of two panels that spoke about social media as a form of activism. The first panel was extremely informative and consisted of four social media activists: Erika Andiola, the co-director of the DREAM Action Coalition; Andrew Clark, the executive director of Generation Opportunity; Anastasia Khoo, the chief marketing officer of Human Rights Campaign; and DeRay McKesson, a leader in Black Lives Matter.
The panel spoke about the concept of hashtag activism, which is the use of hashtags to draw awareness to an issue. They agreed that hashtag activism is not a cop-out and can be a powerful tool for drawing awareness and starting conversations. Their discussion on the future of social action was insightful and made me think about how I participate in hashtag activism.
Do you think hashtag activism is an effective form of activism? Definitely some millennial food for thought. See the full panel discussion here
if you’re interested in what some social media leaders are doing today.