It’s week 10 here at DePaul, aka the week before finals start! In my Ad Campaign class we had our final presentations this week and focused on Dunkin’. The purpose of the campaigns were to try to increase traffic at Dunkin’ stores post 11am. We were assigned with the tasks of doing focus groups, surveys, creating a media strategy, and creating ads to go along with the focus of our campaign. Each group had such a unique approach to the task we were given. Some groups focused on improvements to the app, what time of day people need a pick me up, how to make Dunkin’ more appealing to millenials, and more.
At the final presentation itself, the CMO of Dunkin’ was flown out to Chicago from Boston to view our presentations and over feedback. Having the opportunity to present to the CMO of such a large company was such an amazing experience! One main reason why I chose to go to DePaul was because of the Advertising program they have here. Every student is required to take the class Advertising Campaigns where they are placed in a team and must complete an entire campaign in about eight weeks. Each year the client and focus of the campaign changes. This year it was Dunkin’, but in previous years some examples of clients were Starbucks and Hyatt Regency Hotels. Whether you plan on majoring in Advertising or anything else, the professors here at DePaul truly care about helping you create connections and giving you projects that will benefit you in the real world.