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Writing for the Web

Web writing basics

  • Keep content short and simple. Every sentence should contain a fact and have a purpose.
  • Use bulleted lists and headers to break up content and make it scan-able.
  • Use plain language that is findable and actionable.
  • Keep important information at the top and get more specific further down.
  • Use the active voice.

Why write for the web?

  1. The information is easier to consume.
  2. Your users will find the information they need quickly.
  3. It works in tandem with SEO, ADA compliance, and your overall content strategy.
  4. Structuring your content using the best practices listed above increases white space and visual interest of a page.
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