Brand Standards

Our Brand Architecture

DePaul uses a master brand strategy to present all of our colleges, departments, divisions and entities. This strategy builds off the strong equity in the DePaul name, where sub-brands are aligned to the master brand. Exceptions to the master brand strategy are few, and require special approval.

University Identity

These are the signature aspects of the DePaul brand—including our university logo, athletic logo, graphic and text elements, seal and coat of arms, photography and more.  ​