Please Note
New brand elements including colors, fonts, and other design elements will launch on depaul.edu with Release 1 of the Digital Transformation project. The current site does not yet reflect the new brand.
What is a Brand?
A brand is a lasting platform that defines an organization's unique identity and positioning through both written and visual expression. At DePaul University, our mission and brand strategy unite all efforts to reflect the depth of our Vincentian values, academic excellence, and institutional reputation.
The DePaul brand is more than just logos, a mascot, or an ad campaign—it embodies the essence of our institution. Like leaves on the Tree of Wisdom, our colleges, schools, departments, and communities thrive together, creating a stronger, unified whole.
Brand guidelines act as guardrails, ensuring that as our dynamic, multidimensional organization engages with the world, we present a cohesive identity. This consistency elevates DePaul's prestige and ensures that all our achievements are recognized as part of "One DePaul."