Emphasis Rule: The anniversary
mark should always appear in tandem with the DePaul University logo and, in
most cases, appear secondary, allowing the main emphasis to be on the DePaul
Exception to the Emphasis
Rule: When a piece is created specifically to celebrate the anniversary, the
anniversary mark can be the dominant logo. In these instances, the DePaul logo
should appear apart from the mark (e.g., on the back page of the piece).
The anniversary mark compact
and expanded options are available in adjustable and fixed formats. Contact University Marking Communications for design files.
The adjustable format is for
copying and placing into InDesign or Illustrator files. This format allows for
customization of the color on a per-case basis.
The fixed format is for direct
placement into documents without manipulation of color. This is for use only in
situations when the ability to customize the color of the mark is not
There is no prescribed
standard color for the anniversary mark.
Color in the Adjustable Format
Whenever possible, the
adjustable format should be used and color should be assigned contextually so
the mark relates to its environment.
In general, when using the
adjustable format, color is applied primarily to the banner. The number/years
(100 YEARS) should appear white, or at least be the strongest element in the
composition; in the compact version, the dates and college names remain black.
In the expanded version, the dates appear grey when on a white background and
in a tint of the banner color when on a color background. The college name
appears black. When the mark is secondary to the DePaul University logo, color
should be subdued, by being a tint of the background color or a light color on
a white background.
Color in the Fixed Format
In cases where custom
colorization is not possible, the fixed format offers three color options:
black & white, dark blue and light blue.
When used over photography,
the compact version is recommended and should appear in one color. The dates and
college names should be ‘knocked out’ so the photo appears through the letters
When used in tandem with the
DePaul logo, the anniversary mark should be sized relative to the DePaul logo.
The mark should appear no smaller than .67x (or 67%) the width of the DePaul
shield used on the piece or site and no larger than 1.33x (or 133%). When the
anniversary mark is the dominant element and separated from the DePaul logo, it
can be sized according to context and allowable space.
There are three basic ways to
place the anniversary mark:
1. The floating mark is
recommended especially for the expanded version and works best in applications
where a more formal presentation is desired.
2. The hanging mark appears to
“hang” from the top edge of printed piece or another graphic element within a
design. This technique emphasizes the celebratory nature of a banner signaling
a special occasion.
3. The aligned mark is
appropriate when the anniversary mark shares tight quarters with the DePaul
logo. In this placement, it is imperative that the secondary configuration of
the DePaul logo and signature be used.