Mastering Business for Strategic Communicators: Insights and Advice from the C-suite of Leading Brands
By: Matt Ragas, College of Communication; and Ron Culp, College of Communication
"Mastering Business for Strategic Communicators" provides strategic communications and public relations students and professionals with expert insights and advice into the various major business functions and departments. From an assemblage of top strategic communication leaders comes this collection of more than 20 essays from current and former Chief Communications Officers at the top of their games. The authors show the business areas that communicators help convene, integrate, and translate across their enterprises and to external stakeholders. Each chapter features a career spotlight by the CCO and a C-suite View response from a business leader, including CEOs, presidents, and CFOs from household names like GE, GM, Southwest Airlines, Starbucks, Walgreens Boots Alliance and SAP.
Who inspired you to write this book?
This is a book inspired by our students, our alumni working in the communications profession and the many top communications professionals that support the DePaul public relations and advertising program and hire our students. There is a sea change taking place in our field. Communications professionals are increasingly expected to serve as advisors and counselors to business unit leaders. This means they need to have not just great communications chops, but also raise their business IQ.
Persuade someone to read your book in less than 50 words.
This collection provides readers with a rare view of the leadership roles played by top strategic communicators inside some of today's most well-known brands and organizations. DePaul and the PRAD program are about preparing our students and graduates to be the future leaders of the field. This book does that.
About the authors:
Matt Ragas and Ron Culp are on the public relations faculty in the College of Communication at DePaul University, where they help develop the next generation of communications leaders. They also are the co-authors of "Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders."
Publisher, publication date, length:
Emerald Publishing, November 2017, 320 pages
Signed by the Author allows DePaul faculty and staff to introduce their recently published or upcoming book or chapter to the university community. To submit your book or chapter for consideration, contact Newsline.