(DePaul University/Jeff Carrion)
Business acumen has emerged as a critical competency for communicators and young professionals. This book contains everything readers need to know about today's business world.
Besides covering the language and thinking of C-suites and boardrooms, "Business Acumen for Strategic Communicators: A Primer" discusses organizational agility, business models, rules and regulations, the money and the numbers, and even how to read financial statements and reports. The concepts in each chapter are illustrated by expert insight essays written by a diverse group of senior communications leaders, and packed full of case studies, interviews, key terms and cutting-edge research.
(Image courtesy of Emerald Publishing)
What’s the most surprising thing you learned while writing this book?
Writing a book sounds a lot easier than it is. It requires considerable discipline and strict adherence to a timetable of realistic deadlines, leading up to the agreed-upon submission date to the publisher.
Persuade someone to read your book in less than 50 words:
Want to succeed in business? This book provides insights and tools that will build your confidence and the business skills needed to achieve career success.
About the authors:
Matthew W. Ragas and Ron Culp are on the public relations and advertising faculty in the College of Communication, where they help develop the next generation of communication leaders. Their first book together was "Business Essentials for Strategic Communicators," followed by "Mastering Business for Strategic Communicators." Both Ragas and Culp are actively involved in public relations organizations and are regular guest lecturers at universities in the United States and abroad.
Publisher, release date: Emerald Publishing, March 2021.
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