Licensed and Promotional Products
A DePaul Licensed Product is an item that contains the DePaul name, a logo or associated image, used for any purpose other than display (signage, banners, etc).
Licensing Policy
The use of licensed vendors for promotional products is required by DePaul’s
Institutional Trademarks & Licensing Policy. Licensed Vendors are those companies who have applied to DePaul University for permission to use our brand. They must follow a standard art approval process, provide proof of liability insurance, disclose manufacturers and adhere to the supply chain regulations outlined by the Workers’ Rights Consortium, of which DePaul is a member.
This process ensures that the DePaul brand is not associated with unfair labor practices. It also is the mechanism by which DePaul upholds its commitment to the United States Patent and Trademark office in exchange for federal trademark protections.
University Branding and Marketing no longer supplies logos for merchandise or promotional items. A formal Licensing department and staff have been established to ensure the University maintains control of its identity, and to facilitate the process of securing authorization for legitimate third party uses. Please contact the Office of Merchandise and Licensing with all trademark and licensing questions and inquiries about existing marks.
To order promotional product and/ or merchandised items, please contact
licensing@depaul.edu.
Affinity Marks
These affinity marks are meant for clothing and merchandise. They are on file with our approved vendors.
You may also find a selection of affinity wear available at the DePaul College Thread site.
Primary Athletic Affinity Mark
University Affinity Marks
Unifying D Accent Mark
The D accent mark may never be used alone. If designs are using the D accent mark, they must always be accompanied by a full affinity mark somewhere on the garment.
College & School Affinity Marks
Student Agency Affinity Marks
Affinity Mark Color Usage
The blue affinity mark looks best on a gray background.
The shadow affinity mark can be used on a navy background.
The outlined affinity mark is recommended on a black background.
Do not:
Place a red affinity mark on a blue background.
Place a red affinity mark on a bright blue background.
Place a white affinity mark on a black background.
Place a blue affinity mark on a red background.