Fonts & Usage
Typography is a vehicle for our brand voice, contributing to how our messages are read and communicated. The DePaul brand uses free Google font families in all marketing materials. If for some reason these fonts are unavailable, a sans serif font like Helvetica or Futura may be used.
Main Font
Google Rethink Sans is DePaul’s main font family, which includes the following styles:
- Regular
- Medium
- Semi Bold
- Bold
- Extra Bold
- Italic
- Medium Italic
- Semi Bold Italic
- Bold Italic
- Extra Bold Italic
Example: appropriate application of the Rethink Sans font family
- Header and Page Number - Rethink Sans Medium
- Headline - Rethink Sans Extra Bold
- Subhead - Rethink Sans Extra Bold
- Title - Rethink Sans Bold
- Body Copy - Rethink Sans Regular
Secondary Font
Newsreader is DePaul’s secondary font family, which should be used in lighter touches. Newsreader can be used as an alternate font family for subheads, quotes, callouts and body copy. Keep main headlines in Rethink Sans.
The Newsreader font family includes the following styles:
- Regular
- Medium
- Semi Bold
- Bold
- Extra Bold
- Italic
- Medium Italic
- Semi Bold Italic
- Bold Italic
- Extra Bold Italic
Example: appropriate application of the Newsreader font family
- Header and Page Number - Newsreader Medium
- Headline - Rethink Sans Extra Bold
- Subhead - Newsreader Extra Bold
- Title - Newsreader Bold
- Body Copy - Newsreader Regular
Block Quotes
Block quotes can be laid out using Rethink Sans:
- Open Quote - Newsreader Bold
- Quote - Rethink Sans Extra Bold
- Credit - Rethink Sans Medium
Or using Newsreader:
- Open Quote - Newsreader Bold
- Quote - Newsreader Extra Bold
- Credit - Newsreader Medium
Specialty Font
Baystar Script is a decorative font available for commercial purchase that is best used in small touches.
Example: appropriate application of Baystar Script
