Web content is different from printed content. Users scan pages more than read.
Keep it short
- Break information into small chunks
- Use short sentences, simple words, bullet points and short paragraphs
- Try to have just one idea per paragraph
- Use half the words you would use in a brochure
Keep it simple
- Write as though you were speaking
- Cut welcoming text
- Be clear and avoid jargon
Make it scannable
- Put the most important information at the top of the page
- Put the most important idea in the first sentence of your paragraph
- Use bold text to emphasize key words and phrases
- Use headlines, subheads and bulleted lists
Be accurate
- Keep your content current
- Check your facts
- Spellcheck and proofread your text
Use links wisely
- Make your links short and descriptive so users know where they will lead
- Don’t distract users with links that don’t enhance your message
- Most links should lead to other pages on your site, not to another site
More Web content guidelines can be found at usability.gov.