Brand > Brand Guidelines > Logo and Marks > Graphic Elements

Graphic Elements

Tree of Wisdom

The leaf shape evolved from the Tree of Wisdom. It can be used as a graphic element to contain graphics, quotes and call-outs or photos.

Leaf shape with two angled and two rounded corners
 
St. Vincent de Paul quote on leaf shape background
 
 

The Tree of Wisdom mark can be used without the shield as an outline or as a watermark.

Blue outlined tree of wisdom logo
 

Layered-Learning™

At DePaul we specialize in Layered-Learning™ which includes classroom learning, project-based learning and service learning. To symbolize this layered approach, we have created a layered look on our materials.

Advertising sign with blue layered learning border and tree of wisdom watermark
 
Dean's list letter with layered learning border and tree of wisdom watermark
 

Text Elements

When referring to DePaul University in text, headlines, or body copy, use the font Rethink Sans. In addition, there is no space between the “E” and “P” in the word DePaul. When using all capital letters, the letter “E” must appear in small caps.

DePaul in Rethink Sans

When referring to St. Vincent de Paul, the “d” is lowercase and a space is used between the “de” and “Paul.” When using all capital letters, the letters “DE” must appear in small caps.

St. Vincent de Paul in Rethink Sans

Do not write “DePaul” in all capital letters.

Incorrect usage: DePaul in all caps

Do not add a space between “De” and “Paul” in DePaul.

Incorrect usage: DePaul with a space between