Brand > Brand Guidelines > Logo and Marks > Seal and Coat of Arms

Seal and Coat of Arms

Use of the seal and coat of arms requires authorization from the Office of the Secretary of the University.

Seal​

The official seal of DePaul University is the coat of arms enclosed within a frame bearing the words “DePaul University-Chicago Illinois.” Use of the seal is reserved for approved signage; formal and official documents, such as diplomas, legal and official records, transcripts and programs for formal academic ceremonies; any other legal agreements binding the university.

DePaul University seal and formal signature
University Branding and Marketing no longer supplies logos for merchandise or promotional items. Please contact the Office of Merchandise and Licensing with all trademark and licensing questions and inquiries about existing marks. A formal Licensing department and staff have been established to ensure University control of its identity and facilitate the process of securing authorization for legitimate third party uses. If you have questions, please reach out to licensing@depaul.edu.

There is limited authorized merchandise available with the seal on it.

Coat of Arms

The official coat of arms of DePaul University is an emblematic description of the founding of the university. It is reserved for use on official, formal and ceremonial applications, such as invitations, materials associated with commencement or accreditation, certificates, awards or commemorative pieces. It should not be used with the athletic logo, other secondary logos or logos of other institutions; DePaul’s logo and signature should be used in such situations.

DePaul University coat of arms
 Usage Guidelines

With the advancement of technology and software, manipulation of the seal and coat of arms is easier than in years past. Please be sure to adhere to the following when using university marks.

  • Do not use with other logos or marks of the university.
  • Do not use as a printed “watermark” or create a decorative pattern.
  • Do not set in a different typeface.
  • Do not reposition, resize or separate components or alter elements.
  • Do not angle, rotate, stretch, or distort.
  • Do not add a shadow or dimension to the seal or coat of arms.
  • Do not reassign colors to individual elements.
  • Do not apply graphic elements that could diminish or obscure appearance.
  • Do not place on a background that does not provide sufficient contrast.
  • Do not scan or copy from the Web.

Please contact University Branding & Marketing for an official file.