The logo, called the Tree of Wisdom, expresses the university’s integration of education and religion by combining the forms of a tree and a cross within a shield. The official logo is trademarked and cannot be altered or recreated in any way.
The official logo should appear in a prominent position on all university communication documents, marketing materials including publications, websites, advertising, and other products (i.e. banners, displays, external signage). The logo may be used on its own or in combination with the authorized university signature.
Do not:
Reassign colors to individual elements of the logo and signature.
Use the signature without the logo.
Reposition, resize or separate components of the logo and signature.
Create a decorative pattern with the logo.
Overlap with other logos or marks.
University Logo & Signature
The signature is a unique typographic word mark displaying the full name of DePaul University. The logo and signature are official trademarks of DePaul University and cannot be altered or recreated in any way.
The logo and signature should be used on all materials that do not have “DePaul” prominently displayed. The logo and signature also should appear in all return address blocks or on the back cover when there is not an address block. The signature must be used with the logo in the authorized configurations.
Primary Configuration
The primary configuration is shown here.
Secondary Configuration
When space limitations or size of reproduction preclude the use of the primary configuration, this alternate configuration may be used.
College, Department & Campus Configurations
DePaul has developed primary and secondary marks for each of its colleges, as well as versions that include the department/program name along with the school or college name. These treatments should be used when college identity is required or when it is critical to convey both college and department/program names. In addition, campus marks are available when campus identity is necessary.
Do not:
Set in a different typeface.
Change the spacing between the letters or the spacing between the logo and signature.
Stretch or distort the logo and signature.
Add a shadow or dimension to the logo and signature.
Web Graphic
Due to Web design limitations, a graphic element consisting of the logo and the word DePaul may be used on the Web. This graphic element may only be used on DePaul Web sites, and is the only graphic exception to the authorized logo and signature.
Do not:
Use the logo and signature as a printed “watermark.”
Scan or copy from the Web. Please contact University Branding & Marketing for an official file.
Image Guidelines
Area of Isolation
The area surrounding the logo and signature must be equal to or more than ½ X, where “X” is equal to the total height of the logo. This clear space must be maintained around the entire logo or logo and signature.
The logo and signature must not be placed close to distracting design elements and must not become part of a larger pattern or design element.
The only exception to this area of isolation is the use of secondary type (for example, an address block), which must be positioned ¼ X from baseline of the logo or signature.
Size Restrictions
It is important to make sure DePaul’s logo and signature configurations are easily identified on materials. In order to ensure easy identification, minimum print reproduction sizes have been established for all configurations.
- Primary configuration minimum print reproduction size: 5⁄16 inch
- Primary college and campus configuration minimum print reproduction size: 7⁄16 inch
- Primary college and department configuration minimum print reproduction size: 9⁄16 inch
- Secondary configuration minimum print reproduction size: 13⁄16 inch
- Secondary college and campus configuration minimum print reproduction size: 5⁄16 inch
- Secondary college and department configuration minimum print reproduction size: 11⁄16 inch
Use on Photos
The placement of the logo and signature should be in an area of the photograph where there are no distracting patterns or elements. The outline of the Tree of Wisdom should be the same color as the photograph.
Do not:
Use any color but the background color to outline the Tree of Wisdom.
Apply graphic elements that could diminish or obscure appearance.
Do not place on a background that does not provide sufficient contrast.