Logos and Marks

The logo, called the Tree of Wisdom, expresses the university’s integration of education and religion by combining the forms of a tree and a cross within a shield.

The official logo should appear in a prominent position on all university communication documents, marketing materials including publications, websites, advertising, and other products (i.e. banners, displays, external signage). The logo may be used on its own or in combination with the authorized university signature.

The official logo is trademarked and cannot be altered or recreated in any way. Request an electronic logo file from University Branding & Marketing.

The signature is a unique typographic word mark displaying the full name of DePaul University. The primary configuration is shown here.

The logo and signature should be used on all materials that do not have “DePaul” prominently displayed. The logo and signature also should appear in all return address blocks or on the back cover when there is not an address block. The signature must be used with the logo in the authorized configurations.

The logo and signature are official trademarks of DePaul University and cannot be altered or recreated in any way. Request electronic logo and signature files from University Branding & Marketing.

When space limitations or size of reproduction preclude the use of the primary configuration, this alternate configuration may be used.

Due to Web design limitations, a graphic element consisting of the logo and the word DePaul may be used on the Web. This graphic element may only be used on DePaul Web sites, and is the only graphic exception to the authorized logo and signature.

DePaul has developed primary and secondary marks for each of its colleges as well as versions that include the department/program name along with the school or college name. These treatments should be used when college identity is required or when it is critical to convey both college and department/program names. In addition, campus marks are available when campus identity is necessary. Approved marks can be obtained from University Branding & Marketing.

The area surrounding the logo and signature must be equal to or more than ½ X, where “X” is equal to the total height of the logo. This clear space must be maintained around the entire logo or logo and signature.

The logo and signature must not be placed close to distracting design elements and must not become part of a larger pattern or design element.

The only exception to this area of isolation is the use of secondary type (for example, an address block), which must be positioned ¼ X from baseline of the logo or signature (see examples on right).

It is important to make sure DePaul’s logo and signature configurations are easily identified on materials. In order to ensure easy identification, minimum print reproduction sizes have been established for all configurations.

Primary Configuration
Minimum print reproduction size is 5⁄16 inch

Primary College and Campus Configuration
Minimum print reproduction size is 7⁄16 inch

Primary College and Department Configuration
Minimum print reproduction size is 9⁄16 inch

Secondary Configuration
Minimum print reproduction size is 13⁄16 inch

Secondary College and Campus Configuration
Minimum print reproduction size is 5⁄16 inch

Secondary College and Department Configuration
Minimum print reproduction size is 11⁄16 inch

Color Guidelines

The logo and signature must always appear in the same solid colors. Screen tints are not allowed. The inside of the tree, the inside of the shield and the signature appear in the same color.

Color Palette

Bright Blue
HEX # 0057B7
RGB 0 / 87 / 183

Dark Blue
HEX # 0E4174
RGB 14 / 65 / 116

Red
HEX # AF272F
RGB 175 / 39 / 47

The placement of the logo and signature should be in an area of the photograph where there are no distracting patterns or elements. As a reminder, the outline of the Tree of Wisdom should be the same color as the photograph.

DePaul Logo with Non-DePaul Logos

DePaul and its programs frequently partner with outside organizations. When materials are created for these purposes, the prominence of the DePaul logo and signature should be at least proportionate to its contribution to the partnership.

If DePaul is the dominant partner, the logo and signature should be larger and more prominent than all other partners. 

For an equal partnership, DePaul's logo and signature should be of equal size and prominence with a single equal partner.

If DePaul is one of several lesser partners in an initiative headed by a dominant partner, DePaul’s logo and signature should be of equal prominence and size with the lesser partners, but smaller than the dominant partner.

Contact the associate University Branding & Marketing for more information.

When referring to DePaul University in text, headlines, or body copy, any typeface except for one that is similar to the DePaul University signature may be used. In addition, there is no space between the “E” and “P” in the word DePaul. When using all capital letters, the letter “E” must appear in small caps.

When referring to St. Vincent de Paul, the “d” is lowercase and a space is used between the “de” and “Paul.” When using all capital letters, the letters “DE” must appear in small caps.

The official seal of DePaul University is the coat of arms enclosed within a frame bearing the words "DePaul University-Chicago Illinois." Use of the seal is reserved for approved signage; formal and official documents, such as diplomas, legal and official records, transcripts and programs for formal academic ceremonies; any other legal agreements binding the university; or merchandise as approved by the Associate Athletic Director for Merchandise and Licensing.

Use of the seal and coat of arms requires authorization from the Office of the Secretary of the University.

The official coat of arms of DePaul University is an emblematic description of the founding of the university. It is reserved for use on official, formal and ceremonial applications, such as invitations, materials associated with commencement or accreditation, certificates, awards or commemorative pieces. It should not be used with the athletic logo, other secondary logos or logos of other institutions; DePaul’s logo and signature should be used in such situations.

Use of the seal and coat of arms requires authorization from the Office of the Secretary of the University.

The official athletic logo for the Blue Demons was developed in 1999 to reflect the energy and enthusiasm for athletics at DePaul. The logo, shown here in its authorized full-color configuration, is a registered trademark of DePaul University.

Several secondary marks are also available and can be viewed on the athletic department website, alongside color and usage rules.

Use of any prior athletic logo is prohibited with written permission from the Athletic Department.

The Athletic Department also oversees the University’s trademark licensing program. Goods and merchandise intended for internal use by university colleges, departments and student organizations must have artwork approved by the Senior Associate Athletic Director for Merchandise and Licensing prior to production. For more information about DePaul athletic logos or merchandising, please contact licensing@depaul.edu.