The way we talk about DePaul makes our brand strategy (positioning, proof points, essence and personality) real, rich and relatable. We have created a Messaging Map to help guide you in our efforts to tell DePaul’s powerful and compelling story. Use the map as a guide when you craft new communications to those inside and outside the university.
This diagram is a useful tool for understanding how we tell our “Urban Educated. World Ready” story. At the center is our core message
—our value proposition.
Supporting attributes describe what we offer our audience. Benefits are the value that audiences receive. Support points offer deeper details, and the map as a whole is structured around our defining qualities of education, environment and ethos.
Of course, a single communication would not incorporate every attribute and benefit on the map. Different parts of our message resonate with different audiences and meet different communication needs.