Brand > Brand Standards > FAQ


The logo may be used on its own or in combination with the authorized signature and not placed in configuration with any other words, symbols, or elements in any manner that appears to be an alternate logo configuration. See Logo and Signature Usage Rules

The University Seal and Coat of Arms are reserved for select formal uses, such as diplomas, certificates, and invitations to formal university-wide events. The Seal and Coat of Arms may only be used with permission. See Seal and Coat of Arms within the Logos and Marks section of Brand Standards for more information. 
Only if your program is separate from DePaul, such as the University Center of Chicago. However, you can create a memorable graphic identity for your program using a design, wordmark (stylized word) and/or color scheme along with the DePaul logo (the tree of wisdom). This way, your program shares DePaul’s strong, positive reputation while gaining its own distinctive look.

Marketing Communications can help you create an identity for your program and recommend external vendors if necessary. If you do use an external vendor, ask them to review our Vendor Guidelines. 

The guideline is that DePaul’s logo should be sized relative to its role in the event. If the university is one of two equal co-sponsors, both organization’s logos should be the same size and have equivalent placement. If the university is one of three supporting sponsors to another organization’s event, DePaul’s logo should be the same size as the other supporters and smaller than the lead organization.

It’s best to consult with the AVP of University Marketing and Communications early in the process to ensure proper logo usage. 

Just as we incorporate our mission into everything we do, we need to incorporate our brand language—the way we tell external audiences what we stand for—into everything we say and do.


Everyone who works at DePaul should be familiar with our brand language. This site will help you understand and use these key words and ideas when you are representing DePaul, whether you are building professional relationships, creating marketing materials, talking with prospective students or alumni, working with donors, or interacting with any other groups or individuals.