Just as we incorporate our
mission into everything we do, we need to incorporate our brand language—the
way we tell external audiences what we stand for—into everything we say and do.
Everyone who works at DePaul
should be familiar with our brand language. This site will help you understand
and use these key words and ideas when you are representing DePaul, whether you
are building professional relationships, creating marketing materials, talking
with prospective students or alumni, working with donors, or interacting with
any other groups or individuals.