Brand > Brand Standards > FAQ
The logo may be used on its
own or in combination with the authorized signature and not placed in
configuration with any other words, symbols, or elements in any manner that
appears to be an alternate logo configuration. See Logo and Signature Usage Rules
Marketing Communications can
help you create an identity for your program and recommend external vendors if
necessary. If you do use an external vendor, ask them to review our Vendor
The guideline is that DePaul’s logo should be sized relative to its role in the event. If the university is one of two equal co-sponsors, both organization’s logos should be the same size and have equivalent placement. If the university is one of three supporting sponsors to another organization’s event, DePaul’s logo should be the same size as the other supporters and smaller than the lead organization.
It’s best to consult with the AVP of University Marketing and Communications early in the process to ensure proper logo usage.
Just as we incorporate our
mission into everything we do, we need to incorporate our brand language—the
way we tell external audiences what we stand for—into everything we say and do.
Everyone who works at DePaul
should be familiar with our brand language. This site will help you understand
and use these key words and ideas when you are representing DePaul, whether you
are building professional relationships, creating marketing materials, talking
with prospective students or alumni, working with donors, or interacting with
any other groups or individuals.
Please contact University Marketing and Communications.