Brand > Brand Standards >
When is the seal or coat of arms used?
The University Seal and Coat of Arms are
reserved for select formal uses, such as diplomas, certificates, and
invitations to formal university-wide events. The Seal and Coat of Arms may
only be used with permission. See Seal and Coat of Arms within the Logos and Marks section of Brand Standards for more information.
Can I create a logo for my program?
Only if your program is
separate from DePaul, such as the University Center of Chicago. However, you
can create a memorable graphic identity for your program using a design,
wordmark (stylized word) and/or color scheme along with the DePaul logo (the
tree of wisdom). This way, your program shares DePaul’s strong, positive
reputation while gaining its own distinctive look.
Marketing Communications can
help you create an identity for your program and recommend external vendors if
necessary. If you do use an external vendor, ask them to review our Vendor
Who needs these guidelines and why?
Just as we incorporate our
mission into everything we do, we need to incorporate our brand language—the
way we tell external audiences what we stand for—into everything we say and do.
Everyone who works at DePaul
should be familiar with our brand language. This site will help you understand
and use these key words and ideas when you are representing DePaul, whether you
are building professional relationships, creating marketing materials, talking
with prospective students or alumni, working with donors, or interacting with
any other groups or individuals.