What is Digital Addressing?
Digital addressing uses addresses from an electronic file to CASS and PAVE certify the mail, this in turn qualifies the mailing for postal savings; cleans up and deletes bad/duplicate addresses; sorts into zip sequences to take advantage of lowest possible postage costs; and saves on labeling costs by eliminating the cost of labels and staff time to hand label. Addresses are ink jetted directly onto each mail piece, cutting down on processing and delivery time.
CASS (Coding Accuracy Support System) and PAVE (Presort Accuracy Validation and Evaluation) offer greater cost efficiency in mailing by using postal software to improve accuracy of delivery point codes, ZIP codes and carrier route information. These services allow for deletion of bad or duplicate addresses, determining the accuracy of sorting address information and provide a common platform to measure the quality of address-matching software.