Career Center > Networking > LinkedIn Basics
LinkedIn is one of the most effective places to create and manage your online brand. It's a professional networking platform that helps you tell your story, connect to others and research jobs, industries, companies and other information.
Your LinkedIn profile is not a resume. While both the resume and your LinkedIn profile share your experience, skills, and accomplishments, they have different functions and different conventions. Your LinkedIn profile allows you unique opportunities to showcase your brand and to be active in the world’s largest professional social networking platform. Your profile should include: