Career Center > Networking > Your Personal Brand
A personal brand is just that—personal. It’s not about treating yourself like a product. Instead, defining your personal brand is about strategically, creatively and professionally presenting what makes you, you.
If your resume and cover letter tell your professional story, your personal brand drives the character development. Your brand is the sum total of the things that make you unique and uniquely attractive as a job candidate. In short, it’s all about “Why you?”
A brand statement is an easy way to try to collect the most important parts of your brand into a single sentence that you can use in a cover letter, elevator pitch, interview or just to reflect on where what makes you distinctive. Brainstorm a couple of ways to craft your brand statement. Fill in the blanks with different combinations of your
experiences, skills, background, and passions.
______________, _______________, and ________________ make me an excellent candidate."
One of the most important elements in networking and building your personal brand is your elevator pitch. A 30-second pitch or introduction that’s strategically crafted will help you make a meaningful first impression at job fairs, networking events, interviews, and even meetups with student organizations or professors. When developing your elevator pitch, you should showcase your best attributes and make sure it feels authentic and true to you.
Your pitch should briefly touch on the following key points:
In order to develop an elevator pitch that works for you, it’s important to think about a few basic components that can make up the structure. Learn more about how to craft an impressive 30-second elevator pitch on the