When you create a new page, SharePoint will ask you for the Page Name. This is the name that will become part of the URL. You will set the name that appears in the navigation menus and the heading after the page has been created. When creating a name for a new page URL, please keep in mind the following guidelines:
- It is important to name the page purposefully and clearly, as it becomes the end of the URL of the page and can affect search engine optimization (SEO).
- Use all lowercase letters.
- Do not use any spaces.
- Put dashes between words like so: new-page-title
- No other special characters can be used in a page name for the URL. This is critical because while SharePoint may or may not allow certain characters in page names (URLs), some mobile and desktop browsers won’t allow them to work as a link. They also get flagged with 406 errors on broken link reports and other scans. Plus, they are not SEO-friendly. (Remember that you have the opportunity to use these characters and uppercase letters when you change the Page Heading and Navigation Title after the page has been created.)
The following should not be used as part of page names:
- No
“ ” ’ ‘
smart quotes.
- No
{ }
curly braces.
- No
[ ]
square brackets.
- No
…
ellipsis.
- No
^
carrots.
- No
|
pipes.
- No
\
backslashes.
- No
+
plus signs.
- No
,
commas.
- No
.
periods.
- No
&
ampersands.
- No
?
question marks.
Only the single dash -
to separate words in the page name (URL) is acceptable.