Goals for DePaul Websites
All university websites strive to meet the following goals:
- Clearly display information for prospective and current students, faculty, staff and others within the DePaul community
- Guide site visitors to the information they need
- Maintain a cohesive look and feel across all sites (even though some are on different platforms and in various stages of development)
- Utilize branding standards and adherence to the university style guide
- Comply with ADA standards for optimum accessibility
Our college websites provide information for prospective students and supply key marketing messages. Our main goals are to have prospective students Visit, Request more information, and ultimately Apply.
The web is the biggest marketing tool for our colleges, so providing concise and accurate information is imperative. Content on the college websites should be simple and accessible. It should give prospective students an overview of the college's degree programs, their requirements, and information about how to apply.
Office and Resource websites serve internal audiences within the DePaul community and may have different goals, but should still abide by web standards and best practices.