Career Center > Career Advising > Career Communities > Media, Arts, & Entertainment > Social Media and Digital Marketing
Students interested in the promotion of people, places, or products/services via digital platforms may want to explore a career in social media and digital marketing. These careers specialize in interactive and mobile marketing, with an emphasis on search engine optimization, content planning, strategy, and campaigning across digital platforms.
Below is a sample list of entry points for students interested in social media and digital marketing. Similar to advertising and public relations, students should target internships that expose them to these job functions with a specific emphasis on digital platforms.
Every industry has a need for social media and digital marketers, with numerous opportunities available in both internship and entry-level roles. These opportunities may range from corporate to non-profit organizations, industry-specific companies within the marketing field, and niche areas including sports, fashion, and entertainment.
Some industries adapt and reinvent themselves faster than others, with many across the media, communication, arts, and entertainment community doing so with greater frequency. Keep your finger on the pulse by staying up-to-date with the latest industry trends, using some of the below as starting points.