Students interested in the promotion of people, places, or products/services via digital platforms may want to explore a career in social media and digital marketing. These careers specialize in interactive and mobile marketing, with an emphasis on search engine optimization, content planning, strategy, and campaigning across digital platforms.
Explore Career Paths and Possibilities
Below is a sample list of entry points for students interested in social media and digital marketing. Similar to advertising and public relations, students should target internships that expose them to these job functions with a specific emphasis on digital platforms.
Every industry has a need for social media and digital marketers, with numerous opportunities available in both internship and entry-level roles. These opportunities may range from corporate to non-profit organizations, industry-specific companies within the marketing field, and niche areas including sports, fashion, and entertainment.
Internships
- Audience Development Intern
- Content Creation Intern
- Content Marketing Intern
- Digital Marketing Intern
- Digital Marketing Research Intern
- Inbound Marketing Intern
- Search Engine Optimization (SEO) Intern
- Social Media Intern
Post-Grad Entry Points
- Assistant Account Executive
- Content Marketing Coordinator
- Digital Community Coordinator
- Junior Digital Media Specialist
- Media Relations Specialist
- Promotions Coordinator
- Social Media Coordinator
- Videographer
Trends
Some industries adapt and reinvent themselves faster than others, with many across the media, communication, arts, and entertainment community doing so with greater frequency. Keep your finger on the pulse by staying up-to-date with the latest industry trends, using some of the below as starting points.