SharePoint Responsive > Best Practices > Photo & Image Best Practices > Image Selection

Image Selection

​​Selecting photos for your site

When selecting photos for your website, consider the following:

  • Necessity - Images aren't necessary on all pages. Always consider whether or not an image adds value to a page or increases context. If not, reconsider using an image. A simple, well-written page of content can be more impactful and useful on its own. 
  • Content - We want to use genuine images of DePaul students, faculty, and staff on our websites rather than stock photos. Using the same photo in multiple places is repetitive and unnecessary - please use each photo only once in your site or across sites. 
  • Orientation - Landscape-oriented (horizontal) or square photos work better than portrait-oriented (vertical) photos on responsive websites. The exception is for faculty and staff headshots.​
  • Quality and size - You'll want to use high-quality images that are large enough to not look pixilated on larger screens, but also not so large that they take too long to load. As a general rule, use landscape-oriented images that are between 800px - 2000px wide, are 72dpi, are under 400k in file size and have been optimized for the web.  See our sizing guide and image optimization instructions for more information.​
  • Accessibility - please consider the experience of users with visual impairments or users using visual assistance:
    • Always add alt titles and alt text to an image for accessibility. Users using screen readers need to be given context for the photo in the form of alt text.
    • Images that are graphics or include typography often do not render well on mobile devices and are not optimal for reaching visually impaired individuals.​